Resource-based Theory in Strategic Management Strategic management can be seen as a set of commitments, decisions, and actions of a company to achieve competitiveness (Hitt et al., 2007), and resource-based theory (RBT) is one of the frameworks that is commonly used to achieve sustainable competitive advantage observes and analyzes organizations […]
External Environment for United Airlines For any company, the external environment consists of a set of external circumstances and forces that can affect the organization (Kennedy, 2020). As one of the biggest US airline company, the external environment for United Airlines consists of numerous factors, such as fuel cost, government […]
Introduction Analyzing the external environment of a large company may involve excessive work, as well as observation and analysis of numerous factors. To organize the analysis, these factors can be divided into two categories: the general environment and its industry environment. The general environment will analyze the broader society that […]
Introduction Strategic management is always linked to a competitive environment. Even the term “strategy“ emerged in warfare in which one party tries to win over its rival. Nowadays, almost all businesses are operating in some degree of a competitive environment. Scholars usually define strategic management as a means to win […]
In the triple bottom line (TBL) concept, organizations should commit to measuring not only their financial performance, but also their social and environmental impact, which is famously encapsulated into the “three Ps”: profit, people, and the planet (Miller, 2020). As a university that put forward values over profit, the University […]
Introduction A municipal airport is always involved with various stakeholders. When a municipal airport is considering to expand its operation, to serve larger planes, the airport would face abundant questions, not only about the technicality of the project, but also how it would impact its stakeholders. It may bring benefit […]
As one of the most successful fast-moving consumer goods companies, Nestlé offered a wide range of products with well-known brands throughout the world. The company has solid strengths and seemingly invincible in the industry. This article will inspect the Nestlé SWOT analysis that was proposed by Jurevicius (2021). The article will […]
The concept of strategy can be traced back to ancient times, in which it was mostly related to warfare. Some of these ancient warfare strategy concepts are still being examined today. For instance, Sun Tzu’s book, The Art of War, which was written about 2500 years ago, has been used […]